T R A D E S H O W S

Environmental design projects in the wild.

During my time at PCCA, I was charged with creating various pieces for trade shows and other event expos. These designs had to draw potential customers to the booth while also remaining consistent with the corporate brand. I always did research and brainstorming to find fun and engaging ways to get peoples’ attention. Although eye-catching, sticking to a budget was also important, so that was always top of mind when thinking of ways to have these experiences tie-in throughout an entire event.