A L P I N E A P O T H E C A R Y

A new website for a growing pharmacy.

The new owner of Alpine Apothecary and I met at PCCA’s annual International Seminar. He had recently purchased the business and asked if I could assist him in a much-needed redesign of the pharmacy’s website.

I began by researching competitors and performing a site analysis. During this time, I collected all the content on the existing site and regrouped it into pharmacy, patient, and doctor buckets. From there, I created a site map and begin designing the new website using Alpine Apothecary’s existing brand. The buckets help different target audiences find content relevant to them quickly and easily and provided an added depth to the site for visitors to explore.

Additional jobs for Alpine Apothecary include a multi-hour photoshoot for the new website, assistance in the publication of monthly blog posts, and consultation on the pharmacy’s social media presence (beginning soon).

Since its launch in July 2020 (and with very little promotion), the new website has generated:

• Nearly 5k unique visits

• Over 10k page views

• Averages 15 visits daily