E L L A G E™

For each and every woman.

Ellage is the most recent product launch from PCCA and the branding needed to work for both B2B (pharmacists) and B2C (female patients of all ages and ethnicity) marketing.

This product is a cream that can be used to help women suffering from vaginal issues. Even though issues such as these effect a large female population, they are also very private and individual experiences. With this in mind, I went with a collage design for the Ellage branding. The collage brings together a diverse collection of individually photographed portraits, thus representing each woman as separate but also together.

The product logo mark was created with the same idea of inclusion and female inspiration. The circle around the name serves a dual purpose of symbolizing inclusion while also working as a logo bug/accent mark in marketing materials. The font, Avant Garde, seemed appropriate with its sharp angles and soft curves since women are bold but also caretakers. Finally, the colors we decided quite simply because the blue is PCCA’s corporate color and the pink was used to add a feminine touch.